A logo is the first introduction to your brand. A logo builds trust and should be easily recognizable and memorable. Corporations spend millions developing their brand logo. Don't worry- the average Joe should expect to spend WAY less than that.

 

"Your BRAND is the single most important investment you can make in your business."

Steve Forbes, Editor-in-Chief of Forbes Magazine

Some questions to ask yourself:

What is the geography of your niche market?
What are some of my company's core values?
Which images represents my company?