A logo is the first introduction to your brand. A logo builds trust and should be easily recognizable and memorable. Corporations spend millions developing their brand logo. Don't worry- the average Joe should expect to spend WAY less than that.

 

"The first step to developing a logo is brainstorming."

Some questions to ask yourself:

What is the geography of your niche market?
What are some of my company's core values?
Which images represents my company?