Have you ever bought something online because you were sent an email? That is how effective email marketing is. It is super simple to execute and less expensive than marketing through snail mail. The only caveat is that you have to collect email addresses, either through your website or while invoicing. And clients love it because they can unsubscribe anytime, unlike snail mail.
To Social Media or Not to?
Depending on your line of business, you may or may not need a social media link to your website. Some businesses don't need a social sedia site at all. There's so much information out there on the vast wide web, that the purpose of these sites isn't to share information, but rather to connect with your customer.
If you fall under the category where it's necessary, you will need to update your blog/social media regularly. Most businesses should update their blog/posts weekly. Keeping your Social Media sites updated with new material is also important because it keeps the search engines happy. Many businesses and corporations know how effective social media marketing is. Why not tap into this medium?
Social media can reduce your marketing costs.
It's already an established customer service channel.
Create a unique voice for your business.
Make your business digitally visible.
Build loyalty and trust by sharing information.